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Guide to Prevent Bad SEO Traffic Spams to Your Website


Guide to Prevent Bad SEO Traffic Spams to Your Website


Guide to Prevent Bad SEO Traffic Spams to Your Website

Guide to Prevent Bad SEO Traffic Spams to Your Website


As we knows websites and blogs are also depend on your SEO Traffic , you probably feel happy when your website analytic suddenly shows Increase in Traffic. However, if those traffics come from spam sites, the high traffic will not do you any good. Fortunately, there are things you can do to prevent spam sites ruining your traffic.


Why You Must Stop SEO Traffic from Spammers

SEO traffic must come from genuine users to be valuable for your website engagement. Unfortunately, spammers have been quite common in the last decade, despite Google efforts to increase security and algorithm system to detect black hat methods.


There are good reasons why you must avoid spammers from ruining your traffic:


Your Website Will Become Vulnerable

Many spammers have network sites they use to send bots and referrers crawling through your website, and many of them can do harmful things such as getting your personal information or hacking your website.


Your System Will Be Overloaded

When spammers send referrers and bots to your website, they use your servers. This means your website can experience lagging and slow response because of unwanted visitors, which lead to lower rankings and negative impression from genuine visitors.


The Analysis Data Will Be Corrupted

Imagine if you start a small business with only hundreds of visitors per day. If spam referrers and bots make up 60 or 70 percent of your traffic, this means you cannot properly analyze traffic that comes from genuine users.

Gardner listed several domains that have caused SEO traffic mess by sending spam referrers and bots, such as See-Your-Website-Here.com, Darodar.com, Semalt.com, Buttons-for-Website.com, ILoveVitaly.com, and Econom.co.


How to Stop Spam Referrers from SEO Traffic Analytic

Here are best tips from Gardner to stop spam referrers and bots from ruining your traffic:

  • Using analytic filter WordPress plugin. After going to Admin page, you can choose filter options by going to “Filter” section. After getting a new view of unaltered Google Analytic reports, arrange to filter based on certain categories you think important. For example, if there are countries that give you spam issues, such as Brazil or Russia, simply go to “custom” option and choose the category, before adding the country names. Make sure you spell the names correctly.

 

  • Using Wp-Ban. This WordPress plugin enables you to block certain host names, user agent, IP address, URL, and IP range, which you think are spammers. They will not be able to visit your WordPress blog or WordPress-based website after you add their names in the plugin.

 

  • Block directly from .htaccess file. If you use Apache as server, you can directly block spammers from the root domain by changing .htaccess file. You can actually remove them from your servers, and if you have technical skill, you can even try redirecting those spammers back to their sources. However, this is a risky move, because one character mistake can make your entire website to be taken down.

Spammers and spam referrers will not stop creating havoc in SEO traffic, but there will also be methods to keep them from ruining your analytic.


How to stop spam bots


Block via .htaccess

The best way to block referrers from accessing your site at all is to block them in your .htaccess file in the root directory of your domain. You can copy and paste the following code into your .htaccess file, assuming you’re on an Apache server. This method better than just blocking the domain in analytics because it prevents spam bots from hitting your server altogether. If you want to get creative, you can redirect the traffic back to their site.


# Block Russian Referrer Spam
RewriteEngine on
RewriteCond %{HTTP_REFERER} ^http://.*ilovevitaly.com/ [NC,OR]
RewriteCond %{HTTP_REFERER} ^http://.*ilovevitaly..ru/ [NC,OR]
RewriteCond %{HTTP_REFERER} ^http://.*ilovevitaly.org/ [NC,OR]
RewriteCond %{HTTP_REFERER} ^http://.*ilovevitaly.info/ [NC,OR]
RewriteCond %{HTTP_REFERER} ^http://.*iloveitaly.ru/ [NC,OR]
RewriteCond %{HTTP_REFERER} ^http://.*econom.co/ [NC,OR]
RewriteCond %{HTTP_REFERER} ^http://.*savetubevideo.com/ [NC,OR]
RewriteCond %{HTTP_REFERER} ^http://.*kambasoft.com/ [NC,OR]
RewriteCond %{HTTP_REFERER} ^http://.*buttons-for-website.com/ [NC,OR]
RewriteCond %{HTTP_REFERER} ^http://.*semalt.com/ [NC,OR]
RewriteCond %{HTTP_REFERER} ^http://.*darodar.com/ [NC]
RewriteRule ^(.*)$ – [F,L]

Suggestion: .htaccess is a very powerful file that dictates how your server behaves. If you upload an .htaccess file with one character out of place, you will likely take down the whole site. Before you make any changes to the file, you are advise to take a Backup this .htaccess.


For WordPress? Don’t want to edit your .htaccess file?

You can use the plugin Wp-Ban before, and it makes it easy to block unwanted visitors. Wp-ban gives you the ability to ban users by IP, IP range, host name, user agent and referrer URL from visiting your WordPress blog all from within the WordPress admin panel. This a great option for people who don’t want to edit their .htaccess file or don’t feel comfortable doing so.


Use Google Analytics to Monitor for Traffic Spikes

Spikes in website traffic might be caused by an online sale, a catchy social media campaign or a number of other welcome things. But a large, unexpected surge of visitors is a classic warning sign of negative SEO — and traffic spikes might be the most easily noticeable red flags.

One negative SEO tactic is to spam blogs, forums and comment sections with low-quality links to a targeted website. The results can be damaging because Google will crawl these links and potentially penalize the targeted site for its sudden spammy link profile.

Here’s the good news: Google Analytics makes it easy to track visitors. Don’t just look at your overall daily visits; pay attention to how much traffic you get from referrals, SEO, paid advertising, email, and all the other channels you’re using. Look for changes that can’t be explained by your ongoing marketing.

If you do notice unusual traffic, then run a Referrals report and see exactly where your visitors are coming from to determine if you’re a victim of comment spam.


Look for Traffic Slumps

If you notice a sudden drop in traffic rather than a surge in traffic, then you need to dig into Google Analytics to find the cause.

First, check your SEO traffic trends. Go to Acquisition > All Traffic > Channels and then click on Organic Search in the table. Change the date range to show the previous 6-12 months to get a bird’s eye view of your SEO traffic trends. Again, if you see a sudden drop, then you have a problem.

Next, check your rankings using a tool like RankRanger. Various factors cause traffic and rankings to fluctuate, but a sizable fall in the search rankings should be cause for concern. Follow the steps below to keep digging in and determine the root cause.


Routinely Search for Duplicate Content

Quality content is a King of good SEO.

Websites that have unique, relevant and substantial content tend to rank better than sites that don’t. On the flipside, Google frowns upon websites with thin or duplicate content.

That’s why another negative SEO tactic is to “scrape” content from websites and copy it onto scores of junk domains. This can be especially damaging with newer content. If Google indexes the content on junk domains before indexing the originating website, then the originating website loses the SEO value.

This one is easy to detect. Use a tool like Copyscape to make sure your content only exists on your website. If you find your content on someone else’s site, email the site’s webmaster and request that it be immediately removed. You can also fill out Google’s Copyright Removal form and effectively lay claim to your content property.


Audit Your Website Links

Regularly reviewing your link profile can also stop negative SEO in its tracks. It’s normal for a link profile to grow over time as people learn about your business. However, link profiles normally grow at a somewhat steady pace. For there to be a sudden jump in your backlink volume is cause for alarm.

You can audit your backlinks using tools like Ahrefs and Open Site Explorer. If you find a lot of spammy backlinks, then use Google’s disavow service to purge those links from your link profile.


Watch Your Online Reviews

Few things drive away customers like a flurry of bad online reviews. And with reviews and ratings often getting above-the-fold real estate on Google, they’ve also become a target of negative SEO tactics.

Was your business bombarded with a string of terrible reviews on Yelp, Google My Business or some other directory site? If so, you might be the target of a competing business (or an extremely disgruntled customer). Google My Business and other review sites let you flag reviews that you think are fraudulent. Don’t hesitate to use this feature if you’ve been targeted by fake reviews.


Don’t Ignore Website Performance

Is your website running slower than usual? Is it frequently crashing or getting stuck? And does your website seem to lag no matter where you are or how you’re viewing it?

If this is the case — and if your website’s performance is really, really bad — then that could be the result of an attack on your website’s server. Hackers sometimes launch forceful crawling and DDoS attacks to effectively render websites unusable, resulting in high bounce rates and frustrated customers.

Tech-savvy marketers can sometimes address website performance issues, but your best bet is to contact your webmaster or hosting provider. Your host provider can likely offer a fix without any additional work on your part.


Additional Resources

There are a few other great posts you can refer to if you’re looking for more info on dealing with referrer spam:

  1. http://www.optimizesmart.com/geek-guide-removing-referrer-spam-google-analytics/
  2. https://megalytic.com/blog/how-to-filter-out-fake-referrals-and-other-google-analytics-spam
  3. http://blog.raventools.com/stop-referrer-spam/
  4. http://www.analyticsedge.com/2014/12/removing-referral-spam-google-analytics/

 


 

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1 Comment
  1. Negative seo has become hot topic. People are crazy about it.

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