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What is a keyword? Keyword research, importance and Different types Keywords


What is a keyword? Keyword research, importance and Different types Keywords


What is a keyword? Keyword research, importance and Different types Keywords

What is a keyword? Keyword research, importance and Different types Keywords


As a Blogger we always listen about keywords. Keywords are various type and important and play an important role for your blog to ranking in search engine’s like other seo factors. In this post we will discuss what are the keywords.

If your new in blogging then please read this article wisely as will help you a lot and if you are experience blogger then please comment at the end of the post and share your expertise in Keyword management for Posts, websites and blogs.


What exactly is a keyword?


A keyword is any phrase you would like your website to rank for in Google’s search results. A keyword can be a single word, or a keyword can also be a grouping of words. If you are trying to target a single word, Then, you will have your work cut out for you. Single word keywords are very competitive, and very challenging to rank highly for in the search results (SERP).


Different types of Keywords Should Know:


Head-term keywords: These types of keywords which can be with one to two words.

For Example: WordPress Hosting, Cheap Hosting, SEO Tips, Blogging Tips etc.

 

Long-tail keywords: These types of Keywords which are with three or more phrases.

For example: Cheap WordPress Hosting India, Digital Marketing Course India, Website SEO Tips & Trick, SEO Course in USA etc.

Navigational keywords: These Types of Keywords are used to discover a specific brand or website.

For Examples:  It would be Search for YouMeGeeK, Facebook, YouTube, undocopy, Yahoo, Bing etc.

Informational keywords: These Types of Keywords are used to locate a specific topic. This includes keywords beginning with “how to…” or “what are the best…

Transactional keywords: These Types of keywords are entered into Google by customers who wants to complete a commercial action.

 

For Example: Buy Website Hosting Online, Online SEO Courses etc. In most cases, targeting head-term or navigational keywords for other brands are competitive and not worth the time or effort. Despite their high traffic numbers, they will generally not lead to any sales. On the other hand, long-tail, informational and transactional keywords are good keywords for most SEO projects. They will lead more visitors towards your website and blogs and convert them into more customers.

Keyword research and The most important step of SEO.

Why is keyword research so Important ?

Keyword research is the most important step of every SEO Project for two reasons: 

  • If you rank your Blog-Website highly for the wrong keywords, you can finish up spending lots of time and effort, only to discover the keywords you have targeted doesn’t receive any traffic because they were not relevant for your website and blog.

For Example: If you Have Tech Blog or Website relative with WordPress SEO Tips and you put keywords like Buy Shoes Online, Buy Computers online, Online Shopping, Buy Mobile etc.

  1. If you haven’t properly examined the competitiveness of your keywords, you can close up spending lots of time and effort into a specific keyword, only to find it is far too competitive to rank, even on the first page.

 

How to make an enormous list of keywords?

Before you can find keywords with loads of traffic in Google, you must first develop a list of potential keywords relevant to your business.

Relevance information is Important

If you spend your time trying to cast too wide a net, you can end up targeting keywords irrelevant to your target audience.

For example: if you are an online Hosting Provider in the United States, examples of relevant keywords might be:

Website Hosting

WordPress Hosting

Best Hosting Plans

Cheap WordPress Hosting Plans

Buy Cheap WordPress Hosting USA

Manages WordPress Hosting USA

Manages WordPress Hosting India

You can see how the pool of keywords are more relevant to the target audiences whose are looking for WordPress Website-blog Hosting. you must develop a list of possible keyword combinations to use as a resource, so you can then go and uncover the best keywords with a decent amount of traffic each month in Google.

 

How to find keywords that will send traffic to your Website & Blog

Now you have a list of keywords, you need to understand how much traffic these keywords receive in Google. Without search traffic data, you could end up targeting keywords with zero searches. With the right information, you can target keywords with hundreds or even thousands of potential visitors every month.

First, you have to sign up for a free Google Adwords account,

Once you signed in, you need to access the Keyword Planner tool.

To do this, sign in, click on Tools in the top-menu, click on Keyword Planner’ then click on “Get search volume data and trends”, copy and paste your keywords into the box. Select your country, and then click the blue “Get search volume” button.

When you are finished, you will have the exact amount of times each keyword was searched for in Google. Keywords Fresh data. This is just the type of data we want.

Now we know which keywords receive more searches than others, and more importantly, we know which keywords receive no searches at all. You can focus on keywords that will lead to traffic to your website.

 

Google Adwords

http://www.google.com/intl/en/adwords/

How to find keywords for easy rankings?

Now you need to find out how competitive your desired Keywords with an understanding of how competitive your desired keywords are; you can discover keywords your Website can reliably attain rankings for in Google Search.

You have the advantage if your competitors haven’t thought of targeting your keyword. You simply have to do better SEO than they are doing and you have a really good chance at beating their rankings.

You need a way to wash this list and separate the ludicrously competitive keywords from the easy keywords no one has thought of.

Thanks for reading this article. If you want to share you view, please comment below.

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  1. Hi very, good article.
    Thanks for the sharing, keep up the good work.

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