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Alexa’s Traffic Ranks are based on the traffic data provided by users
in Alexa’s global data panel over a rolling 3 month period. Traffic
Ranks are updated daily. A site’s ranking is based on a combined measure
of Unique Visitors and Pageviews. Unique Visitors are determined by the
number of unique Alexa users who visit a site on a given day.

Page views are the total number of Alexa user URL requests for a site. However,
multiple requests for the same URL on the same day by the same user are
counted as a single Pageview. The site with the highest combination of
unique visitors and pageviews is ranked #1. Additionally, we employ data
normalization to correct for biases that may occur in our data.

If your site’s metrics are Certified you
can display Global and Country ranks for your site based on Certified
Site Metrics, instead of metrics estimated from our data panel.

Alexa’s Traffic Ranks are for top level domains only (e.g.,
domain.com). We do not provide separate rankings for subpages within a
domain (e.g., http://www.domain.com/subpage.html )
or subdomains (e.g., subdomain.domain.com) unless we are able to
automatically identify them as personal home pages or blogs, like those
hosted on sites like Blogger (blogspot.com). If a site is identified as a
personal home page or blog, it will have its own Traffic Rank, separate
from its host domain.

For more information about Alexa’s traffic rankings, you can visit:

http://www.alexa.com/about

There are limits to statistics based on the data available. Sites
with relatively low measured traffic will not be accurately ranked by
Alexa. We do not receive enough data from our sources to make rankings
beyond 100,000 statistically meaningful. (However, on the flip side of
that, the closer a site gets to #1, the more reliable its rank.) This
means that, for example, the difference in traffic between a site ranked
1,000,000 and a site ranked 2,000,000 has low statistical significance.
Sites ranked 100,000+ may be subject to large ranking swings due to the
scarcity of data for those sites. It is not unusual for such sites to
decline to “No data” Traffic Ranks, or to improve suddenly.

How to Display Alexa rank on your Website?

using an Alexa widget like this you can display your site’s Alexa rank on your site:

 

Just change undocopy.com to your website in two places in the HTML snippet below, and then copy and paste it into your website’s HTML:
<a href=”http://www.alexa.com/siteinfo/yoursite.com”><script
type=”text/javascript”
src=”http://xslt.alexa.com/site_stats/js/t/a?url=yoursite.com”></script></a>
Here is a widget that displays both your site’s Alexa rank and Sites Linking In count:
<a href=”http://www.alexa.com/siteinfo/yoursite.com”><script
type=”text/javascript”
src=”http://xslt.alexa.com/site_stats/js/s/a?url=yoursite.com”></script></a>