Amadeus company, travel audience, has partnered with Dubai Tourism to use its travel advertising platform. Dubai is also using Amadeus Destination Insight to better gather information on global travel, booking and scheduling data.
Digital advertising is one of the fastest-growing forms of reaching a global audience, and it has surpassed worldwide television advertising, reaching more than $200 billion in spending. Using travel audience, Dubai Tourism will further accelerate its “digital, mobile and social first” strategy.
“Tourism is central to Dubai’s economic growth and diversification,” said Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing.
“With travel audience’s intelligent technology and team of experts, and Amadeus’ far-reaching travel network, we have found a platform that can provide insights that assist our decision making,” Kazim added. “By building brand and performance campaigns tailored to specific segments in exclusive channels, we can attract new visitors from regions far and wide while we grow our established visitor base.”
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Travel audience is looking forward to joining forces with Dubai.
“Powering the digital marketing strategy behind one of the world’s fastest-growing travel destinations requires a top team, technology and network, and we are excited to be working with Dubai Tourism,” said Alexander Trieb, managing director of travel audience, an Amadeus company.
“Together we are growing the destination’s touchpoints throughout the traveler’s digital journey, using meaningful data to convert visitors and push campaigns where it matters the most.”
Campaigns will be launched on a variety of platforms, including online travel publishers, social media and metasearch engines. With the combination of the custom campaigns and added insight into data, Dubai will be able to effectively measure the success and performance of its latest digital efforts.