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Digital Marketing Coordinator

We’re seeking a creative, dynamic Digital Marketing Coordinator to join our team. OPUS Design is a rapidly growing Gift & Homewares store. This is the ideal role for a self-motivator looking for hands-on experience within a fun, friendly, and growing team. This is a unique opportunity to make your mark on a successful Family run business.


 Key Responsibilities

-Working alongside team members to create brand strategies and marketing campaigns across web, marketing database, email, social media, events and display advertising campaigns

-Ensure consistency of brand tone and style across all marketing channels

-Design, build and maintain our social media presence 

– Posting a curating EDM content. 

-Develop and mantain ads for Facebook, Instagram, Adroll and Adwords 

-Measure and report performance of all digital marketing campaigns, and assess against goals

-Oversee PR Strategy, and creation of press releases and media comms, ensuring a strong relationship with key media outlets in Australia.

-Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

– Brainstorm new and creative growth strategies

– Plan, execute, and measure experiments and conversion tests

– Collaborate with internal teams to create website homepage and optimise user experience

– Identify trends and insights, and optimise spend and performance based on the insights

– Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

– Managing customer/stockist communications across all messaging platforms. 

– Making sure that the website content and products are kept updated and relevant.

– Covers all aspects of the process and technologies that operate the online business. This includes Shopfy, Adwords, all social media platforms, mail chimp, etc etc.


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-Proven working experience in digital marketing

-Experience building social media platforms and maintaining brand management across social media

-Demonstrable experience leading and managing  marketing databases, email, social media and/or display advertising campaigns

-Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 

-Solid knowledge of website analytics tools such as Google Analytics as well as Online Advertising, Google Adwords, SEO & SEM. 

-Experience in setting up and optimising Google Adwords campaigns

-Working knowledge of HTML, CSS, and JavaScript development and constraints

-Strong analytical skills and data-driven thinking

-Up-to-date with the latest trends and best practices in online marketing and measurement

-Experience with Shopify and Mailchimp 

-Design skill is plus 


Gurjit Singh is Microsoft Certified IT Professional. He likes to write about Computer Network, WordPress, Blogging Tips, SEO, Make Money Online, Computer Tips and Creating Tech Tutorials.
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