Contents of Post
- 1 Make Google Search Engine Love Your Website
- 1.0.1 Optimise your URL
- 1.0.2 Keywords
- 1.0.3 <H1> and <H2> tags
- 1.0.4 Write For Your Audience Through Keyword Research
- 1.0.5 Make Your Website Search Engine Friendly
- 1.0.6 Make Your Website User-Friendly
- 1.0.7 Create Unique Meta Data For Page On Your Website
- 1.0.8 Build A Good Reputation With Your Audience
- 1.0.9 Related
Make Google Search Engine Love Your Website
Google is pretty straightforward in its mission: To connect people searching online with the most relevant, speedily delivered, comprehensive, fresh information available. To get Google to love your site and put it at the top of the search results, you should create content that someone searching online is going to love.
Be Relevant: Someone doing a search on Google is looking for information that is trustworthy, from an expert or enthusiast who knows the topic well, and includes original content. This original reporting, original research, and original analysis are top qualities in Google’s eyes, so create the one-of-a-kind content your audience is looking for.
Make It Fast: Website visitors are not a patient lot. Studies show that users are happier with faster sites and less satisfied with slow sites, so speed is now a factor in Google site ranking. Make sure your web coding is lean and mean, uses the latest web standards, and uses CSS to minimize bulked-up code.
Be Thorough: Web users want to get all the information they need in one place. Include plenty of helpful information about your subject and links between content on your site so users can find everything they need without having to search elsewhere. Be smart about your tags, meta descriptions, and site architecture, and include relevant keywords in your copy to help Google find your content and rank it higher.
Keep Contents Fresh: Web searchers are looking for the latest information on a given topic, so Google ranks sites that have regularly updated content higher. While Google will crawl virtually every page on the web eventually, the more frequently your content changes, the faster Google comes back. Regularly create content with catchy headlines and cool stories covering the latest information on your specialties.
Optimise your URL
Keep it short and relevant. Only include the necessary words to explain the content of your page:
Here we’ve chosen “website” in our title because that’s what we want people to be searching for in order to find this post, but when it comes to choosing yours you need to do your research. What are the trending keywords in your industry, what are people looking to find? Be sure to incorporate variations of your keywords throughout your content as Google will pick up on repetition, however to cement your dominant keyword you should include it in your first line and your last line.
These are a way of hooking your readers in with bold headlines and Google does place slightly more emphasis on reading these tags in comparison to the bulk of your content. However there is no need to go overboard: just one H1 tag and up to four H2 tags are recommended for optimising your content efficiently.
Google cannot recognise images as content without you filling in the blanks for them. Go to edit your image in the backend of your website and use keywords that are related to the image for its “alt text”. This won’t be visible to users of your site, but it’s all working behind-the-scenes to get your content seen.
These might not be suitable for every site, but it’s extremely helpful for your website overall in reducing the bounce rate if you can interest customers with a quick snapshot of what you are offering. Put yourself in your customer’s shoes; do you want to be reading a text-heavy page when you just want the key points? That’s exactly what Google thinks too…
Write For Your Audience Through Keyword Research
The best way to understand your audience’s lingo is doing keyword research. This will help you find specific terms your audience uses when searching for businesses like yours. For example, if a prospect is searching for “used cars,” be your sure to use those keywords on your site. Keep in mind, keywords will only improve your SEO when used on relevant web pages. Avoid using the keywords “used cars” on a landing page that has nothing to do with used cars. Be sure to track and record your keyword research over time. This will come in handy when it’s time to refresh your content.
Make Your Website Search Engine Friendly
Although redesigning your website can be costly, it’s a great investment for your business. You might use the right keywords and have great content but, having an outdated website format can lead to low search rankings. Be sure to use the most up to date website building technologies to allow your content to shine through. Avoid using flash or adding too many pop-ups on your website as can cause your site to be incorrectly translated by search engines.
Make Your Website User-Friendly
The more user-friendly your web pages are, the more time your users are willing to spend navigating through your site. Good quality, relevant content lowers the bounce rate on your site that in turn makes your site more favorable with search engines. Here are a few tips to help reduce your website’s bounce rate:
Revamp your website if it has a long loading time. Research shows that users are more likely to abandon a site if it takes longer than 5 seconds to load. Segment information on your pages to allow your visitors to navigate through your content and find what they are looking for quickly. Avoid using pop-ups. Users find pop-ups annoying and distracting. Too many pop-ups can degrade your websites user experience thus increasing the bounce rate.
Make your website mobile friendly and usable. Test your website to see if your content is legible on mobile.
Create Unique Meta Data For Page On Your Website
Meta data is a set of data that highlight information about your page. Having relevant meta data is essential since it is displayed by search engines in search results. Since meta data determines whether or not a user clicks to your website, be sure to include relevant keywords. Here what to include when writing meta data:
Keywords – Use keywords from your keyword research that are relevant to the content on the landing page your metadata directs to. Avoid using an excessive list of keywords as this can lead to your metadata being ignored by keywords. We recommend using 2-3 keywords in your meta data.
Meta Title – The meta data title should display the name of the web page. Your title should briefly let the audience know what information they can expect to find on the landing page the meta data links to.
Meta Description – Your meta description should provide relevant and accurate information about what your landing page has to offer. Be sure to keep it precise and short. Also, offer valuable information and a call to action to let your audience know what step to take next.
Base the wording in all your meta data on the keyword research, however, avoid using every keyword you have in your keyword research list. Ultimately, your meta data should make sense to the reader. We recommend limiting the meta data title to 50-65 characters and 150-165 characters for your meta description.
Build A Good Reputation With Your Audience
Building a high reputation with search engines is great, but what’s even better is establishing a good reputation with your audience. When it comes to SEO success, getting your audience on board with your content is key. The more your customers and prospects seek out your content, the more search engines will love your site. Be sure to provide content that your audience will find useful and valuable.
Research keywords – Before you start to build your web site you should research your keywords or your site may get hurt in the short term. Use the keyword research tool, use Overture to research the most popular keywords that are related to your site. Overture will show you how much traffic each keyword has got in the past 30 days.
Create a list of about 50 to 100 keywords that you can include within your web pages. After having completed the above research, you should have found the keywords that were searched on most frequently, but few competing sites.
Write a paragraph of at least 250, but better with 500 words of text for the top of each web page. Put your keywords within this text, but be careful because you could repeat your keywords to much and make sure the paragraph makes sense with all those keywords, remember visitors are more important then the search engines.
Optimize meta tags – Meta tags have lost there touch with most search engines, but they still help! The most important meta tags are the keyword and description meta tags. Include your keywords within each of these meta tags. Your keyword meta tag should include the most frequently used keywords contained within your web page, but keep it short to about 10 to 15.
Title Tag – The title tag is one of the most powerful on-site SEO at your disposal, so use it wisely. Put your most important keyword in the title close to the beginning as posable, keep it short and to the point.
Optimize your site size – Too many images or very large images on your web page will slow down your server and cause slow loading times for your site. Slice large images into smaller pieces with a graphic editors. Also to long of pages and to much text will do the same.
Find backward links – Web sites that link to yours raise your link popularity. Search for web sites that are compatible with yours. Write articles that are related to your site and submit them to sites like Articlecity.com
Add images to posts. Every post should have a supporting image and it’s best to use an original one. Images are great for SEO; studies even reveal that blog posts or articles with images get 94 percent more views. Just think about how you normally read newspapers; aren’t you more drawn to those that come with an image and read them first? It’s basically the same principle with blogging. And, when you incorporate an image to your blog post, make sure to choose a size that works really well with your blog. Don’t forget to add an ALT tag because search engines can’t read images.