SEO Advantages Of Using WordPress For Your Business Blog

SEO Advantages Of Using WordPress For Your Business Blog

WordPress is one of the most popular, robust and versatile content management systems (CMS) available right now. WordPress allows you to easily design a blogging website or acts as a support which drives your business. One special thing about WordPress is that it enables you to effortlessly design both types of websites even if you have zero knowledge regarding creating a website or code. Even though WordPress has a wide list of features, one thing which stands out about WordPress is it being amazingly Search Engine Optimization (SEO) friendly.

SEO Advantages Business Blog
SEO Advantages

Blogging platforms have come and gone, but not WordPress. Since its inception in 2003, it has gone from a simple and ubiquitous blogging site to a preferred and preeminent open source web development platform. It’s the most widely used content management system and according to Yoast, accounts for 20-25% of all new websites.

Over the last few years, WordPress has also become the content management software of choice for non-blogging websites.

Here are the reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your Business Blog/website.

Ease of Use

WordPress is very easy to use and has an intuitive interface.  Adding new pages, blog posts, images, etc. on a regular basis is a breeze and can be done quickly.  Because the technology is so simple, time spent on formatting is greatly reduced. Content acts as the biggest driver when increasing SEO rankings are concerned. The easy usage of WordPress has made adding new content optimization and blogging much easier. In a blog post, you can add a title with your keyword including some links and tags to internally link within the pages of the post. Publishing your content will make you feel confident about the presence of your content. Doing this regularly will draw more people to your website and boost it even more. The WordPress editor is same as using a Word document. Thus, optimizing the content based on-page SEO factors becomes very easy.

WordPress is Open Source

WordPress being open source means that there are a large number of smart programmers and developers who are always working on WordPress to make it better and up to date making it SEO friendly. As a business owner, you are benefiting from this. All the smart programmers constantly work on the software and make it better for your business.

Search Engines Love WordPress Sites

The code behind WordPress is very clean and simple, making it easy for search engines to read and index a site’s content. In addition, each page, post, and image can have its own meta tag keywords, description, and title, and be optimized for specific keywords, allowing for very precise search engine optimization.  You can also use tags to further enhance your search engine optimization efforts.

You Have Control of Your Site

No more waiting for your web designer to make simple updates to your site. With WordPress, you have control of nearly every aspect of your site and can easily make those simple updates yourself.

WordPress is Cost Effective

Thanks to WordPress, gone are the days when creating a website will cost you an arm and a leg. WordPress designing and development is extremely cost effective. Also, the upkeep and maintenance expense is relatively cheap as you can do it yourself instead of hiring a designer every time you need to update the content of your site.

Ultimate Social Media Integration

Another benefit if you opt to develop WordPress theme website is the seamless integration with social networks. You don’t need to login to your LinkedIn, Twitter, Facebook or Google+ accounts one by one and automatically let your social networking community know that you have fresh content for them.

Increased Site Security

One of the primary criticisms against WordPress designing and development when it was first conceived is poor security. This myth has been debunked. As long as you have good WordPress web designers and developers, you can fortify your site’s security and make it hacking-proof. The same cannot be said for traditional sites.

The Design of Your Website is 100% Customizable

WordPress acts as the engine for your website. The look and feel of the site can be 100% customized so your brand can shine through on your site and provide a unique experience to your visitors.

Extend the Functionality of Your Site with Plugins

Want to add an event calendar, video gallery, Twitter Feed, Facebook Fan Box, and more to your site? WordPress makes this possible with plugins, most of which are free or very reasonably priced.

Clean Code

WordPress comes with a very clean code. Thus, minimizing the effects of people adding malicious or affected parts to the code. Google spots this and applies a warning in the SERPs to the affected site. Some of the free themes and templates have some links in the code. This is purposely done by the developers as they hide links in the code linking back to their websites. This would be bad for your business you may end up getting penalized for this in the rankings by Google.

Have Multiple Users

As an administrator of a WordPress site, you can set-up multiple users for the website and assign access levels and capabilities to each user.

RSS Feeds

RSS feed stands for Really Simple Syndication. They help to improve SEO by sending your content to a feed directory with a link coming back to your website. RSS Feeds enable your readers to subscribe to your feed. By this, they can read your blog as and when you post new content. WordPress comes with a built-in RSS feed which is a very powerful SEO tool.

Optimize Images For SEO

When you add images to your blog page or post, a little window will appear where you can add an image title and the image alt text. Google cannot read images and has no way of knowing what an image is. Thus, adding an image title and alt text will give you an another way to add your keywords and also help Google in identifying the image.

Create Categories

Categories will allow you to automatically arrange your content in the form of folders or directory on your website. This will be of a great help to a visitor as it would enable him to easily find any article published on your website. A website which has information in a well-organized manner is favorable for the search engines and will also help in indexing your website on Google or any other search engine.

Ping New Articles Or Posts

Whenever you post or edit a blog or posting your WordPress website will alert a range of different websites that your website has been updated. This is pining and is very valuable in helping your website getting ranked in the search engines. WordPress has a built-in function which automatically pings search engines, blog directories, and RSS feed sites.

Create Tags

Tags are same as the labels. These are found at the end of an article on any WordPress blog website and enables you to use keywords phrases in order to describe your post. These tags or keywords allows the search engines to better index your blog post which will assist the visitors who are searching information to find your website.

Installation Of Google Sitemaps

There are two important advantages which Google sitemaps have for the website owners. It helps the visitors to the website as they can see an outline of exactly what they can find on the website. This further helps Google to index and rank your website by letting Google know which blog pages are the most important.


From the above points, it is clear that WordPress is very beneficial for your business website from an SEO perspective. Owning a website is not enough as you will have to generate traffic and create awareness of your website. Creating a loyal base of your visitors is necessary for the constant growth of your business Website.


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