Importance and Advantages of Backlinks For Websites and Blogs

Importance and Advantages of Backlinks For Websites and Blogs
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Importance and Advantages of Backlinks For Websites And Blogs

As a Blogger we Know that Backlinks are also known as inbound or incoming links, and they are links to your website from another  website or source on the internet. They are extremely useful to search engines, because they show a good indication that a website is popular. Another website adding a link to your website is essentially for your website, as it shows their customers that they think your site is worth visiting.

A search engine considers the content of the sites to determine the quality of a link. When inbound links to your site come from other sites, and those sites have content related to your site, these inbound links are considered more relevant to your site. If inbound links are found on sites with unrelated content, they are considered less relevant. The higher the relevance of inbound links, the greater their quality and is one of the advantages of Backlinks.

Backlinking, Key Terms we should Know are as follow:

Link Juice

As the name suggests, when traffic from one website is passed to another, it is known as passing the link juice. This allows Google to rank the page higher. But there is a catch! The link juice can be passed only when the source website allows for it. Google bots detect the juice from one website to another and by which, it ranks your website.

Link Juice
Link Juice

Link Juice help you to get higher rank among other web pages’ links. When any web page link to any of your article as well as to your content, it will permit the link juice and this kind of link juice will help you get more rank of your content and that particular article.

Following are the two tags which explain this Working:

  • No follow Tags:

Certain tags can be used to stop the juice to be transferred to another website and by which, Google bots won’t be able to detect the linkage. People who are reading the content will be able to access the link but Google’s bots will disregard this link thus not giving you any advantage from this backlink. Though Google has mentioned that they no more follow the concept of no follow tags, it is still advisable to have 10-15% of your backlinks as no follow so that they look “natural” or “organic” to Google. If a website has only Do Follow links (explained below), it may make Google suspicious.

DoFollow And NoFollow Links
DoFollow And NoFollow Links

  • Do Follow Tags:

When a link is do follow, it can pass the juice to the other website/blog. By default, the links that you refer, are considered for passing the juice but it is always advised to follow the right approach by using proper do follow tags. So, by do follow tags, you can get good Backlinking for your blog/website.

Linking Root Domains: 

in SEO term which refer when Backlinks coming and it will land to your website/blog from a very unique domain URL. Sometime its considered as the one linked root domain when your blog linked ten time or more.

High Quality Links vs Low Quality Links:

You should always double check the source from where you are buying backlinks. You do not want your website to be stated as spamming website. The idea of getting a good backlink is via a trustworthy website/blog. Google bots and other Search engines crawlers ranks your website accordingly.

  • High Quality Links:

As the name suggests, these are the links which are present in the good books of google. These links can be websites or blogs who are following the ethical guidelines stated by Google. If you are getting link juice from such websites, you are following a right path.

  • Low Quality Links:

These are the links which usually consist of spam or harvesting websites. These links will derail your ranking on Google or may be worse can happen. Always stay under the guidelines stated by Google and one should be alert when purchasing backlinks for their websites/blogs.

Internal Links: 

Very common and now a day every one aware of this type of links. When from your particular post is linked other post of your same domain its known as internal links. Like in this article Read Also option or recommend post this is the examples of internal links of same domain mean referred link.

Anchor Text:

Generally, any Text that liked hyperlink called anchor text, while get ranking on particular keyword anchor and backlinks will help you in that.

Benefits of Backlinking on our Websites and Blogs

Improvement in Organic Traffic and Ranking:

Backlinking can increase your organic traffic. If the backlink is of high quality, relevant to your industry, has the right anchor text and is a do follow link, Google will rate it higher and improve rankings for the keywords on your target page. This in turn will help you to get more organic traffic.

Apply Faster indexing to search engines:

With the help of backlink your post or any content will indexed very fast to respective search engine like indexing to Google, Yahoo, Bing etc. Its very important for new website or blog with the backlinks they will index very fast in search engine. And crawl rate of your blog will improve.

Referral Genuine Traffic:

Traffic which is life line of any blog so with the help of backlinks your blog get referral genuine traffic and helps to ranked you blog.

Quality instead of Cotent Quantity:

It is quality that matters for Backlinking rather than the number of links. If you are getting low backlinks but the referral sites are very reliable, the chances are quite high that you will rank better than the ones with lower reliability and high number of backlinks.

Create Website/Blog Brand Authority

Getting links on popular websites is great for your SEO efforts, and they also help to build the authority of your brand. The same way Google looks to these links which are a good sign that your website provides useful information, consumers see it as a good indication that your brand is one that they should take an interest in.

This also helps to present your company as an informative source within your industry, and can even result in websites linking to your content, giving you natural backlinks, which Google gives high priority.

Do You Want to get the Backlinks to your Website & Blog… Follow the below Methods

Quality Content: The website should have good content so that the traffic remains intrigued to your website and by which, the bounce rate will go down as well. Moreover, try to follow proper format and tools for your website and stay up to date with the trend to make sure traffic doesn’t bounce away from your web content.

  1. High-Quality Contents Post/Article
  2. Do Comment On Same Niche of your blog and to dofollow forums.
  3. Submit your blog to web directories
  4. Submit to web directories
  5. High-Quality Contents Post/Article

Comments/Reviews on high quality forums:

Comments is always easy way to get free backlinks for your blog. Find the same niche of your blog and do comment on which also related to your article/post. As well as do comment on dofollow forums, and try to post in forums.

Check Backlinks for your Competitors:

Backlinks are important but if you are facing a healthy competition, you can check your competitor’s keywords and backlinks and strategize accordingly. There are many online tools which provide competitor’s backlinks – for example Backlink Watch. With the help of such tools, you can enter the domains of your competitors and with the help of the report generated, you can analyse these links further.

Web Directories:

This technique is diminishing these days because of the spamming websites/directories on Google. Hence, one must be careful and choosy when it comes to posting content on such directories. If the directory/website is a part of a spam group, your content will also be considered as the same. Hence, a proper market research must be made before using this technique.

Earning High-Quality Backlinks

Your website/blog should be easy to navigate.

Patience is a key here. First let Google index your blog/content and then lay a platform by finding the right directories that can help you to find good foundation for your content.

Social media will also boost your links for indexing and thus, for Backlinking.

So, you must make sure that the content on your website is well-organized. Matter of fact, content is the magnetic point that will attract the traffic. If you have a new website, Google will make the first step, i.e., be patient and get the indexing part sorted. Then, steadily move for the link build up. Be aware of the spammed directories and follow the guidelines set by Google and your Website and Blog will be good to go.

track backlinks
track backlinks

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