Simple & Best Reasons to Start Implementation Of Google Tag Manager for Website’s Better Management

Simple & Best Reasons to Start Implementation Of Google Tag Manager for Website’s Better Management

google tag manager logo
google tag manager logo

Introduction to Google Tag Manager

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags — including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code. Take a quick look at how easy it is to set up an account and manage your tags.

Google Tag Manager (GTM) is a tag management system that has streamlined the process of creating tags to send user interaction data to Google Analytics (GA). Using GTM will save you time, add scalability to your site implementation, is easy to use, and yet also gives you enough creative space to create complex, customized tags. 

Tag managers allow marketing to have control over their own little space on a web page. The 6 or 7 tags on any given page are replaced by a single container. That container contains code that listens to rules dictated in the tag manager’s Backend as to when to fire what tags.

Google Tag Manager
Google Tag Manager


When new to the world of Google Analytics and AdWords, there are a couple of things that can seem quite daunting. A particular issue that we hear a lot of worry about it is adding code to your website, for use with Google Analytics. Common fears include putting a code snippet in the wrong place, forgetting where all the various code snippets are, putting in the wrong code snippet, or even being unsure how to make the changes needed in the first place.

Even if all that works, changes to your website might break the links between your site and Google Analytics, then you would have to go back in and fix it. However, Google have an under utilised tool, that can help. It is called Google Tag Manager, a framework that once linked to your site (with just a single, “container snippet”) allows you to tweak and edit custom tags that can track any kind of event, interactions, page views and more.

 Here are Some Reasons why you should use Google Tag Manager


 It is robust and easy to install

Websites undergo a number of changes, sometimes significant, sometimes very minor. Over time, things might break and need fixed, resulting in more changes being made. With other tracking methods, you may require code to be placed on specific sections or pages of your website, which when changed, may need to be updated as a whole or individually. This is a lot of work and can be prone to all kinds of errors. Google Tag Manager (GTM) offers a solution to this, in the form of a “Container Snippet” that gets placed on your website. Once it’s there, that’s all that is required. You can freely configure and build all of your tracking tags and triggers through GTM’s interface on Google. Without relying on your website’s code, GTM will continue to function no matter what changes you make to your website.

Quickly deploy Google and third-party tags

With so many measurement tools out there, marketers need flexibility — whether that’s changing tags on the fly or having the ability to easily add tags from other sources.

In Google Tag Manager, marketers can add or change their own tags as needed. Google Tag Manager supports all tags and has easy-to-use templates for a wide range of Google and third-party tags — for web and mobile apps. Don’t see a tag listed? You can add it immediately as a custom tag. With so much flexibility, your campaign can be underway with just a few clicks.

Even if you are using Adwords, Adroll, Facebook, Hotjar, Criteo or your own script you can implement it with Google Tag Manager.

User-Friendly and code free

The GTM interface is very user-friendly. Aside from the container snippet that is installed initially (which is even generated for you!), there is no coding or complicated syntax to learn, to use GTM effectively. Creating a tag is fairly simple, simply by entering information into form boxes. Likewise for triggers (that fire to activate a tag, when conditions are met), they are easy to set up, with conditions constructed from drop-down boxes, to give you as much customisation as possible.

You can track nearly everything

GTM allows you to do all kinds of things on your website, one of the primary reasons is for tracking things that happen. Clicks, interactions, and events can all be tracked, each with their own conditions and parameters. For example, if you wanted to see how many people clicked on a “Buy Now” button, after viewing a product, but didn’t proceed to purchase it, GTM would allow you to build a trigger to match those conditions, and fire a tag to record that data to Google Analytics when those conditions were met. All that data would be visible within Google Analytics for you to view at your leisure.


Google Tag Manager
Google Tag Manager

Implementation Speed

GTM will help speed up many processes. Changes and new tags can be made rapidly and most do not require code changes to the website. This is great for marketers because it can really speed up launch time by testing each change themselves and deploying when ready. With the right amount of planning and cooperation with your development or IT team, this can mean changes can happen faster and often without involving a developer.


Two big concerns about maintaining a website are usually security and the possibility of the site malfunctioning. Fear not! For GTM shall not crash and burn your website, nor will it open any new doors for future vulnerabilities.

For starters, you control who has access to your GTM and Analytics accounts, and can revoke access at any time. You’ll still need to follow standard security practices with Google Tag Manager, just like you would any content management system or web development tool. There are other benefits like using standardized templates for common tagging scenarios and reducing the potential for mistakes and scripting errors on your site. 

Debug mode

Google Tag Manager also contains an option to test your tags before you publish them.

Data accuracy is becoming increasingly important (and increasingly difficult given the web spam issue), so being able to try out your implementation to ensure your tags are firing correctly is hugely important. This ensures it never affects your live data.

It’s best to review Google’s help docs on this subject, but it’s pretty easy to get to grips with.


Not a programming pro? Thanks to Google Tag Manager you don’t have to be! GTM requires a minimal amount of coding for more complex tags, but you can create most of your tags without writing a single line of code. This makes Google Tag Manager a great tool for marketers, and allows developers to focus on bigger projects.

Conversely, developers and IT staff will love GTM for the robust features listed below and the extreme customization. Who will benefit from GTM the most will depend on your website and the complexity of the tasks you hope to achieve.

Google Tag Manager is a free tool available to the public and learning how to use is it a skill set that anyone can tackle. That means you can hire employees with experience in Google Tag Manager, you can find resources for the tool online, and you can take trainings and read books to become better at the tool.

It has version control

Whilst the debug mode is great, sometimes errors do occur that may be beyond your control (think of that pesky web developer who changes the code without consulting the marketer/analytics expert). GTM is prepared for such occurrences and utilises version control, enabling you to rollback to previous versions and keep everything really organised. It can also help you implement similar installations on new GTM containers as it lists all the tags that you have implemented in that particular version.

Set user permissions to have full control

If managing GTM all by yourself sounds daunting, you will be pleased to know that GTM allows you to set up user permissions, so that you have other people assist you in handling the account, or making changes to settings and tags for you. Not just employees, but if you hire an agency to help you work with Tag Manager, you can allow them access so they can assist you in creating Tags and Triggers for your website.

Collaborate across the enterprise and make tag updates efficiently.

Collaboration across a large team can be a challenge. Not having the proper tools can stall workflows — decreasing productivity and efficiency.

Workspaces and granular access controls allow your team to work together efficiently within Google Tag Manager. Multiple users can complete tagging updates at the same time and publish changes as they’re ready. Multi-environment testing lets you publish to different environments to ensure things are working as expected.

Google Tag Manager lets you collaborate and work independently, at the same time, on the same website. You can publish a tag at the same time your marketing team-mate is creating an A/B testing experiment, all in the same GTM container.

Large and small websites use Google Tag Manager to integrate and increase the value of their website. It is free, it is reliable and you find a lot of how-tos on the web so you can start using it right away.

Workspaces and Environments

Workspaces and environments make it easy for your team to divvy up spaces to test their tag creations. This will help organize your container, and help keep test tags separate from the ones you want to publish to your live site.

This feature is great for enterprises with multiple teams that can make changes to the website, companies working with outside vendors, or projects that can span weeks or months.

Built-In Tags

GTM has a plethora of built-in tags for Google Analytics, AdWords conversions, remarketing, as well as many, many third-party tags. This is extremely helpful to marketers just starting with GTM and who do not have much coding experience. You can easily customize any built-in tag with just a few pieces of information and without the complication of implementing code.

import the JSON file you will receive to your own GTM container.

Triggers for Common Actions

GTM takes the hassle out of manually tagging each link that you want to track with individual onclick attributes to send events to GA. Instead, you can create a trigger to target links or buttons by attributes that are already on the link, or by using a standardized naming structure like data attributes. When you’re done making your trigger, simply use that trigger to fire your tag, and track away!

Google Tag Manager has built-in triggers to make it easier to add tracking to clicks on links and elements, form submissions, and much more. 

Google Tag Manager currently provides out-of-the-box integration with these ones:


  • Universal Analytics – Google Analytics
  • Classic Google Analytics – Google Analytics
  • AdWords Conversion Tracking – AdWords
  • AdWords Remarketing – AdWords
  • DoubleClick Floodlight Counter – DoubleClick
  • DoubleClick Floodlight Sales – DoubleClick
  • Google Optimize – Google Optimize
  • Google Surveys Website Satisfaction – Google Surveys
  • AB TASTY Generic Tag
  • Adometry
  • AdRoll
  • Affiliate Window
  • Affiliate Window
  • Audience Center 360
  • Bizrate Insights
  • ClickTale
  • comScore
  • Crazy Egg
  • Criteo
  • Dstillery
  • Eulerian Analytics
  • Google Trusted Stores
  • Hotjar
  • Infinity Tracking
  • Intent Media
  • K50
  • LeadLab by wiredminds
  • LinkedIn
  • Marin Software
  • Mediaplex
  • Microsoft Bing Ads
  • Mouseflow
  • Neustar
  • Nielsen
  • Nudge Content Analytics
  • Optimise Media
  • OwnerListens
  • Perfect Audience
  • Personali
  • Placed Inc.
  • Pulse Insights
  • Quantcast
  • SaleCycle
  • SearchForce
  • Shareaholic
  • Survicate
  • Tradedoubler
  • Turn
  • Twitter
  • Ve Interactive
  • VisualDNA
  • Yieldify

This out-of-the-box integration doesn’t require any special knowledge. And, for any other script that you might have, most of the providers have a how-to guide for integrating with Google Tag Manager.

Please Comment below for your view about Google Tag Manager

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