Contents of Post
- 1 Simple & Best Search Engine Optimization Tutorials for New Website
- 1.1 What is Search engine optimization (SEO)?
- 1.2 Content is the Best optimization
- 1.3 Social Media
- 1.4 Exchange Backlinks
- 1.5 Use short permalinks, including keywords
- 1.6 Create a sitemap in XML format
- 1.7 Optimizing Your robots.txt File
- 1.8 Analytics and Tracking
- 1.9 Highlight informative content or keywords
- 1.10 Use Title and ALT Attributes
- 1.11 Add your posts to social networks
- 1.12 Internal Linking
- 1.13 Relevant Content
- 1.14 Navigation
- 1.15 Guest Posting
- 1.16 Get listed in online directories
Simple & Best Search Engine Optimization Tutorials for New Website
What is Search engine optimization (SEO)?
SEO is the process of improving the volume or quality of traffic to your website from search engines like Google, Bing, Yahoo etc. via “natural” or un-paid (“organic” or “algorithmic”) search results in search engines. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and so on.
Content is the Best optimization
Any type of optimization is effective only in combination with high quality and unique content. Ideally, the text contains keywords that highlights the overall theme of the post. The content should be understandable and readable. Use your keywords wisely. Text should be written primarily for visitors, not for search engines.
A very important step in order to attract more readers to your website and boost SEO is to have a social media presence. WebSites like Twitter, Flickr, Facebook and Google+ will help you expose your site and get people to notice your business.
Exchange backlinks with other relevant websites relating to your topics and with high authority websites (websites with high page ranking). Also link between pages within your website, but do this with caution and only if it’s relevant. Don’t link every page to each other.
Use an understandable permalink. Instead of http://yourwebsite.com/page-id?495/ use http://yourwebsite.com/a-b-c-d-e/. Please note that only the first four words in a permalink are relevant. Google doesn’t care about any succeeding words in your permalinks.
Create a sitemap in XML format
Optimizing Your robots.txt File
Relates to search engine optimization is include a robots.txt file at the root of your website. Open up a text editor, such as Notepad and type “User-agent: *”. Then save the file as robots.txt and upload it to your root directory on your domain. This one command will tell any spider that hits your website to “please feel free to crawl every page of my website”.
Analytics and Tracking
You need to understand where your visits are coming from and who are the referrers. Knowing where your traffic is coming from and how your audience behaves, will help you improve your website so that more people will come and visit it.
Highlight informative content or keywords
Highlight informative content or keywords on your website. Use h1-h6 to highlight headings or subtitles of an article or important sentences.
Use Title and ALT Attributes
Using the title attribute is a direct method of telling the search engines and the user more information about where a link will take them if they click through it. It’s also a W3C standard for making your page accessible to those who are visually impared.
Add your posts to social networks But please don’t only promote yourself. Promote other posts and websites you like. People will honor your kindness and link back to you.
Internal linking of your webpages is a very important SEO action. Your pages will get spidered by Google and other search engines and this way you keyword rankings will increase.
High quality content is actually the first rule of SEO. Great content is the one that is engaging your audience. Don’t forget to constantly create original, dynamic content. You can see if your articles are read by checking your website’s bounce rate. The lower it is, the better!
A clean navigation menu is a must. The reader must always easily access any part of your website. A sitemap is always helpful!
Contributing to other sites can be a great way to build backlinks and get recognized in your website’s niche.Also comment on high ranked websites, engaging with other readers will get yourself known in the community.
Get listed in online directories
There are many web directories, which will list your business in one or more categories and include a Backlink to your site. An important tip is to look for directories that are human-edited. Some of them are free, most of them are not. Research and see the ones that best suit your Website.