Contents of Post
- 1 Google Search Engine and Google Search Result Page
- 1.1 Here is snapshot about how to submit website to Google.
- 1.2 Recognizing a Google Penalty
- 1.3 Below are some Google Web-master Rules for Websites
- 1.4 Don’t Buy Links/Bad Links
- 1.5 Overusing H1 tags
- 1.6 Internal 404s
- 1.7 There are two different kinds of “Unnatural Links” penalties
- 1.8 If you have an unnatural links penalty, here are some examples of the kind of links you need to fix:
- 1.9 Poor Quality Content Patterns
- 1.10 Duplicate Content
- 1.11 Spun Content
- 1.12 Thin Content
- 1.13 Keyword Stuffed Content
- 1.14 Hidden Content
- 1.15 Content Farms
- 1.16 Links
- 1.17 Exact-Match Anchor Text
- 1.18 Reciprocal Linking
- 1.19 Rented Links
- 1.20 Missing Site Map
- 1.21 Reported to Google
- 1.22 Cloaking
- 1.23 Quick Tips
- 1.24 Please share with us if you have ever faced any Google Penalty.
- 1.25 Thanks for Reading.
- 1.26 Related
Google Search Engine and Google Search Result Page
Google’s search engine is a powerful tool. Google Search engine is very important search engine for all new and old websites to show their website search results for their website visitor. There are also many other Search Engine’s
which provide search information for user But Almost 70 percent of Search Engine market has been acquired by Google. The tech giant has always trying to improve the search engine algorithm to provide best results to the end-user. Without search engines like Google, it would be practically impossible to find the information you need when you browse the Web.
Like all search engines, Google uses a special algorithm to generate search results. While Google shares general facts about its algorithm, the specifics are a company secret. This helps Google remain competitive with other search engines on the Web and reduces the chance of someone finding out how to abuse the system.
Google uses automated programs called spiders or crawlers, just like most search engines. Also like other search engines, Google has a large index of keywords and where those words can be found. What sets Google apart is how it ranks search results, which in turn determines the order Google displays results on its search engine results page (SERP). Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score.
So, It is very important for all web-master, website owners and Blogger to submit their site in Google search to get good web visitor traffic on theirs site. if you have created newly website then you can submit your website to Google search visibility.
Here is snapshot about how to submit website to Google.
If your settings are correct, you can try to manually submit your site to possibly speed up the process
You can also create account in Google Webmaster Account and Add your website into website account. Google webmaster account provide you lots of tools like Site-map upload, Robots.txt file upload, Google submit and many other option which are very useful for website.
So, according YouMeGeeK you much have an Google Webmaster Account fot your website to better Google Search Result SERP.
Of course You have an Google Webmaster account for your website or Blog but to keep website indexed in Google and its Search Result then you have to follow Google Search and Webmaster Rules and Policies.
Recognizing a Google Penalty
Penalties can be automatic or manual. With manual penalties, you’ll probably be told, but you may not always know you’ve been targeted if the cause is algorithmic. Those penalties may take even the most experienced SEO professionals by surprise.
For algorithmic penalties, Here are some Details about Google Penalties.
- Your website is not ranking well for your brand name any more. That’s a dead giveaway. Even if your site doesn’t rank for much else, it should at least do well on that one keyword.
- Any page one positions you had are slipping back to page two or three without any action on your part.
- PageRank for your site has inexplicably dropped from a respectable two or three to a big fat zero (or a measly PR of one).
- The entire website has been removed from Google’s cached search results overnight.
- Running a site search – site:yourdomain.com keyword – yields no results.
- Your listing – when you eventually find it in Google – is for a page on your site other than the home page.
If you see one or more of these factors, you can be pretty sure that a penalty has affected your site.
Below are some Google Web-master Rules for Websites
Don’t Buy Links/Bad Links
Search engine optimization know that a backlink (a link from another website to your own) is the biggest rank influencing factor in all of the SEO. Google too has admitted that a link from one website to another is the best indicator they have of a website’s value.
Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines. This includes any behavior that manipulates links to your site or outgoing links from your site.
The following are examples of link schemes which can negatively impact a site’s ranking in search results:
- Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link
- Excessive link exchanges (“Link to me and I’ll link to you”) or partner pages exclusively for the sake of cross-linking
- Large-scale article marketing or guest posting campaigns with keyword-rich anchor text links
- Using automated programs or services to create links to your site
Correctly structuring content helps with SEO. The H1 tag helps Google to understand what the page is about. Excessive H1 tags could be seen as an attempt to pump Google’s listing with keywords.
Google wants to know that you tend to your content and weed out any errors and problems. If you’re delivering 404s inside your own website, it’s a sure fire signal that your users aren’t getting the information they ask for.
There are two different kinds of “Unnatural Links” penalties
- Unnatural Links from Your Site: You are hosting unnatural, artificial, or deceptive outbound links on your site.
- Unnatural Links to Your Site: You have unnatural, artificial, or deceptive backlinks pointed at your site.
These manual actions are in line with Google’s Penguin update, meant to penalize people who are participating in link exchanges, buying links, or selling them to manipulate rank.
- Paid links
- Links acquired from link exchanges
- Spammy guest post links
- Automatically generated links
- Spammy forum comment links
- Irrelevant backlinks
- Links from low-quality directory or bookmark sites
Poor Quality Content Patterns
Algorithms can only do so much when it comes to spotting poor quality content, but you might be surprised at exactly how much they can do. Google’s algorithms notice certain behaviors that are consistent with poor quality text, such as excessive advertising, plagiarism, and even regular typos. If a site triggers the algorithm to a pattern that resembles poor quality content, it is flagged for a manual review. The algorithm can detect doorway pages, keyword stuffing, and duplicated content among many other things that will alert the reviewer to the site, so be sure your site does not have any of these triggers.
Check to make sure your content is original by using CopyScape or CopyGator, if it is not…remove it before Google removes you.
Spun content is a black hat SEO tool that Google has trained its algorithms to spot. The spun text reads horribly, and rarely makes sense, and Google has no use for it on their site, so remove it from yours.
Algorithms look for a high bounce rate on websites to detect thin content. When a Google user clicks your page for information they searched, and they do not find what they need upon entering your page, they return to the search engine page with record speed, and if you have that happen enough, Google will flag your site for review.
Keyword Stuffed Content
The days of keyword stuffing are over, thank goodness! Who wants to read a 400-word article that repeats the same word 50 times? Not me, and guess what, not Google either! Instead of going crazy with one or two keywords, use long-tail keywords, synonyms, and other variations of the word. Yes, you want to optimize your headers, text content, and header tags, but try to mix up the wording for a better result.
Ok, so spun content, duplicated content, thin content, and keyword-stuffed content have all been removed from site of the viewers, but if you simply hide the text, Google can still see it. Using hidden divs, or by plastering keywords in text color to match the background of the site used to be an effective black hat SEO technique, but Google has caught on to the game, and those still doing it, will be penalized.
The Panda update is working to remove content farms, so better quality sites can move up the Google ladder. Any user-generated or auto-generated content that is primarily for capturing search traffic or to plaster advertisements will cause a red flag on your site. Some of the surviving content farms, such as Squidoo and Hubspot are only still around because they have higher standards that match Google’s requirements for quality content, so if you plan on posting content there, make sure it is the best you can do, otherwise it risks being removed.
Linking has been a way of gaining higher rankings in Google since the beginning, so why is it such a problem now? Google still looks at websites positively who have high-quality links, but the search engine giant is now looking at sites much closer than before, and realizing many of these high-ranking sites have been using poor quality links to push their rankings.
Exact-Match Anchor Text
Part 4 of this guide will walk you through the proper ratio for anchor text, but right now, all you need to know is that you should have a very low amount of links that have an exact match of the keyword your using, it just does not look natural to Google.
Reciprocal linking is only approved by Google when it makes sense. If your website sells pet supplies, it would make sense to swap links with animal hospital websites, pet adoption centers, and other pet related sites. What would not make sense, your pet supplies website swapping out hundreds of links with sites about cooking, tennis, and Internet gaming.
Rented links is one way webmasters increase rankings within the search engines, but it can be a risky game. Many times when the site is linked, it creates one or more violations, so stay away from renting or buying links.
In addition to the above links issues, the below list is also responsible for alerting Google to your site in a negative way:
- Link Networks
- High Link Velocity
- Links from or to Spammy or Low Quality Sites
- Site-Wide Links
- Hidden Links
- Overused Affiliate Links
- Broken Links
Technical Code Issues
Google has search bots that crawl through the content on your site, and check your code. Many webmasters overlook the fact that their code could be the cause of their Google penalty, but in many cases, it does trigger a red flag to your site, so use Seositecheckup.com to analyze your code and correct any problems before Google notices them.
Missing Site Map
An XML sitemap helps inform Google every time you post new content, so even though it is not required, it should be a part of your site.
Reported to Google
Unfortunately, anyone can report your website to Google, and this means your competitors who want to play dirty as well. The report only flags your site, it does not penalize it, but if Google finds other issues, even technical ones, you get end up penalized.
Cloaking creates different content for the search engine then what is seen in the browser window. Delivery cloaking uses an IP address to present geo-targeted content to specific users. User-agent cloaking is used to present different content to both users and search engine bots. Cloaking is an old practice, so if it is affecting your site, it most likely was put there a while ago…
- Down Time
- Site Speed
- Bad History
- It is up to the web-master to figure out where the Google penalty come from, and to fix it
- If content is not useful to the reader, relevant to your site, and written with high quality standards, Google will likely penalize your site.
- Write to humans, not to the search engines
- Stay connected in the right crowd, and avoid any connection with the “wrong” crowd when it comes to linking
- Keep site speed at a good rate, and ensure easy navigation for users
- Always review your past SEO strategies, as methods change, Google changes what it is looking for, so stay current
We Hope the above instruction will help you keep your website present in Google Search result.
Thanks for Reading.