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Simple Way To Make New Website All Search Engine Friendly Earth Day

Simple Way To Make New Website All Search Engine Friendly Earth Day

Google, Bing, Yahoo SE Search Engine Friendly

Google, Bing, Yahoo SE

Creating a website in this digital era is an absolute necessity. It is a great branding tool to market your business. A website serves as a cost-effective advertising platform that provides global exposure and is accessible from a lot of digital devices. A website has to be optimized according to search engine parameters to rank better with search engines like Google, Yahoo! & Bing.

Let’s take a look at the Ways to Make Your Website Search Engine Optimized (SEO)

Creating SEO friendly website

Creating SEO friendly website

 

  • Creating SEO friendly website

Planning SEO in the website creating phase is the easiest way to get SEO friendly website.

  • Domain name

If possible, choose a domain name that includes your most important keyword. Exact Match Domain i.e. EMD domain name includes keyword or keyword phrase. The keyword can either be a brand name (if it’s a strong brand) or business related. For example, youmegek.com or namaninfo.ga. The keyword in the domain name has a strong effect on search results and it’s easier to get on the first page of Google. Keyword related domain name links your webpage to the specific keyword chosen and it may be difficult to extend your operation to other fields.

  • Keyword search

Search engine optimization works on a principle of keyword search. You need to choose the keywords you want to rank in search engines in the very beginning of webpage creation. Well-.chosen keywords make your webpage visible to those who already search information about your products/services. If you are visible to your target group the number of visits and clients will skyrocket. There are numerous free tools that help you with keyword search, for example Google Keyword Tool and Google Insights for Search. Read more about, how to choose keywords.

  • URL address

URL address is shown in search results. You should keep it simple and clean to get good impression. Search engines use URL address for page ranking which is why it’s important to add relevant keywords. URL address should communicate the page content with keywords. Headings with multiple words should be written in one style, for example with hyphen: http://www.undocopy.come/blogging…..
URL system should be developed in process of website making as changing the URL address afterwards will break the links and you need to redirect old links to new ones (using 301 redirects).

  • HTML Content

Making a webpage in HTML format is critical for search engines. Google needs readable content for page rank. HTML text is easily understandable for search engines and enables page indexing. Flash, JavaScript, text in picture format and other non-text content are the main issue here. It’s not recommended to overuse graphical design and present the text overly in non-text format. Using Flash with your content is as good as no content at all as search engines cannot ascertain any words. As a result you may have a very awesome webpage but lacking of SEO makes it of little us.

  • User-friendly CMS

Choose user-friendly CMS that supports SEO. Search engine optimization requires constant work with the webpage content, which is why you need a CMS that is easily manageable and search engine friendly. Free CMS systems are gaining more popularity as they don’t require long term bound with one service provider. Most popular of free CMSs are WordPress, Joomla, Drupal etc.

  • On-site optimization

On-site optimisation is used to offer better navigation and upgrade your position in search engines. Most commonly used optimization methods are:

Meta keywords
Meta description
Title tags
Headings H1, H2, H3
Picture tags
On-page linking
Anchor texts

Search Engine Optimized (SEO)

Search Engine Optimized (SEO)

  • Blog

Add a blog module to your page. Blogging and content marketing are emerging marketing tools that have low cost but high value. Blog creates strong connection with visitors who get valuable information for fee and in return they create natural links to your page. Fresh and unique content is also important for search engines as it raises your page rank.

  • Navigation

Logical webpage structure is important for customer experience and search engines. Buttons, simple text, on-site links, headings etc. make the navigation easier. XML sitemap is created for search engines to help Google spiders to understand your page content. XML sitemap is something similar to a metro map describing the structure of your webpage. This makes it easier for Google to index your pages.

  • Site Speed

The speed at which a webpage opens is site speed. Search engines do love sites that open quickly in ideal circumstances. Site speed heavily depends on your server’s response time. JavaScript and CSS also play an important role to create a website with a fast average site speed.

Creating SEO friendly website

Creating SEO friendly website

  • Create Relevant Title Tags

Many search engines give additional weightage to the text appearing in the HTML <TITLE> tag for your page. Note that this is not the title that you see in the body of your web page. Rather, it is the non-visible text in the HTML code that the browser uses to display in the title bar of the browser window. The search engines use that tag as part of its algorithm to determine what your page is about.

A number of new webmasters don’t bother to set the title tag to something meaningful. Instead, they just put their site name in the title tag of every page on their website. They should, instead, put the site name only in the title tag of their home page, and place a meaningful title on each individual page of their site.

For example, on a page that describes a product “Widget XYZ”, the title tag should read “Widget XYZ Product Features” or something like that. If you feel that the name of your website is important to have on every title tag, place it at the end of your title for the sub-pages on your site, for example, “Widget XYZ Features – XYZ Company”.

  • Allow spidering of site via robots.txt

Every now and then when a new site rolls out, the developer forgets to change the robots.txt file to allow the search engines to crawl the pages. If your Web marketer doesn’t think about checking this file, you could spend months wondering why you’re not getting the traffic you should be. Double-check your robots.txt file to make sure it does not “disallow” search engines from crawling your site.

  • Write unique Title Tags

Every page of the site should start with its own unique title tag. You don’t have to go all SEO on it if time doesn’t permit, but having a title that represents the content of the page is a must for rolling the site out. Keep each one between 35 and 55 characters.

  • Write unique meta descriptions

A good description should be between 100 and 155 characters.Meta descriptions are HTML attributes that provide concise summaries of webpages. They commonly appear underneath the blue clickable links in a search engine results page (SERP).

<meta name="description" content="A page's description, 
  usually one or two sentences."/>
  • Use search-engine-friendly links

Make sure all your links (except those you deliberately want to keep away from search engines) are using search-engine-friendly link code. Using the wrong link code can inadvertently keep search engines away from very valuable content.

  • Implement structured Data

Structured data is additional coding around key elements of content that help the search engines understand the purpose or value of that content. This can affect how your site displays in the search results, as well as what information is presented to searchers altogether.

There are other some few simple tricks that you can use to make your web design SEO friendly too.

Integrate Social Media into your Website’s Design.
Use SEO for Images Too.
Use JavaScript Sparingly.
Make sure your URL is User-Friendly.
Place Your Keywords in many Different Places.
Make sure your Design is Accessible.
Be Careful with Flash Elements
Optimize the website for page speed. The faster it loads the higher it will ranks:
Use Website Speed and Performance Optimization to identify what to fix.
If you are using a CMS, use as few plugins and modules. Especially, if they are 3rd party.
Do on-page optimization of title, H1, H2 etc – Use mozbar as checklist.
Write shareable/viral headlines. Study Buzzfeed – they know this stuff. The more shareable it is, the more possible backlinks.
Make sure you add elements that keep users on your site once they have landed. This can be related content, freebies etc. Drive down bounce rate. The lower the bounce rate, the higher the likelihood of ranking.

  • Setting up Analytics

Different search engines provide different web analytics tools to track, analyze and report your website’s functionalities. Google Analytics is one of the most popular tools used by webmasters along with Bing Webmaster Tools and Flurry Analytics.

These tools are a great way to get useful insights for your website. They can determine your site speed too along with real time update on the website visitors, their location, traffic source among plenty of other insights.

  • Social Media Profile Linking

Having a social media presence is essential in today’s era. With billions of users, social media provides the perfect platform to increase your business’ visibility. And therefore, it is also crucial to link your social media profiles to your website. This creates a strong backlink to your social profiles and to your website.

  • Build a sitemap page to help the search engines discover every page in your site

Sitemaps list the pages in your site along with brief keyword-rich descriptions of the page. If you have too many pages on your site, create as many sitemaps as you need and make sure they’re linked together.

  • Get links from trusted, relevant sources

Links are like a vote for your page and you can’t rank well without them. Unfortunately, buying links or being indiscriminate in the places you link to and places you request links from, is not the way to raise the importance of your site. Think quality not quantity.

 Search Engine Planning

Search Engine Planning

  • SEO, SEF, SEM

SEOsearch engine optimization is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results.

SEFsearch engine friendly is used less and less (in fact wikipedia’s definition has just recently been deleted) is a subset of SEO that involves making sure that your website has the ideal setup and structure for search engine crawlers.

SEMsearch engine marketing may include SEO but, as wikipedia states, it most often relates to a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).

  • Content

The SEF website will allow proper crawling and indexing of valued content. The SEF site will also ensure the pages in which the content lives are accessible.

The SEO tactics will methodically include keywords and concepts into the content, addressing searcher’s needs and intent.

  • Links & Link Structures

The SEF site contains logical link structures that allow Google to crawl the interlinking of the domain.

SEO makes certain that pages provide helpful and relevant links to related pages and topics within the site, encouraging users to browse further and deeper before converting.

  • Title Tag, Meta Description & Headers

The SEF site merely introduces unique and crawlable meta tags across the site, but with no optimization.A search engine optimized website will match titles, descriptions and header tags with search intent and needs, all the while incorporating relevant keyword targeting.It goes without saying that SEF and SEO are closely related. The characteristics that make a website search engine friendly provide us the platform required to enact change and improvement. But remember, these concepts are different and a search engine friendly website will not rank without the help of SEO.

  • Conclusion

Final above are the Ways to Make Your Website Search Engine Optimized (SEO). There are some other methods and plenty of tools available to enhance your SEO strategy too. 

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