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Simply Best Search Engine Optimization (SEO) Tools for Website

Simply Best Search Engine Optimization (SEO) Tools for Website

Search Engine Optimization (SEO) Tools

Search Engine Optimization (SEO) Tools

Search Engine Optimization (SEO) tools on the basis of categories like keyword research, technical SEO, backlink monitoring and analysis, rank tracking, and link building. Organic search engine optimization is a long-term, ongoing and complex process. SEO Tools can be used to make SEO tasks easier, faster and simpler.

Google & Bing

Google and Bing search engines themselves are very useful SEO tools. Mastery of search engine functionality is part of mastering SEO. With some search magic, you can examine indexation and duplicate content, find content scrapers, check keyword rankings, analyze SERP listings, and scout for outreach and link prospects.

Google PageSpeed Insights

Check the speed and usability of your site on multiple devices

Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.

Wayback Machine

The Wayback Machine is the most complete historical archive of the Internet. It allows you to see what a website used to look like. This is a great investigative tool if you notice some odd traffic changes after you’ve updated your website, and you don’t have a site back-up available.

Google Keyword Planner

What is Google Keyword Planner?

Being a major part of the Google AdWords advertising platform, Google Keyword Planner allows to research keywords for better results.


You can analyze the lists of keywords with their search volumes and strengthen your SEO strategy.


This will show you a number of things going on behind-the-scenes with competitor websites. Server information, CMS systems, frameworks, analytics and tracking, javascript libraries, widgets, aggregation functionality, document information and encoding.


The Wordstream Free Keyword Tool offers thousands of keyword ideas from a huge database of more than a trillion unique searches. This tool outperforms some of the paid alternatives in the market.

Robots.txt Generator

Robots.txt Generator is a freeware utility that makes the creation of robots.txt files a breeze.

A robots.txt file is a short text file that resides in your home directory. Before search engines spider your site, they look into this file to see which files/file types and/or directories they are not allowed to see. This freeware utility will assist you in the creation of robots.txt files.

As a little ‘extra’ it also includes a block to many unwanted spiders that only crawl your site in order to collect the email addresses stored on your pages. (SPAM-bots)

Fill in the fields replacing the default values with your own ones. Create your robots.txt file, save it on your desktop and upload it at the root of your site.
Example: http://www.domain.com/robots.txt

Redirect Path

Redirect Path is a free Google Chrome extension that helps you discover HTTP header and redirect errors, so that you can spend more time fixing the problems, rather than looking for them. This little plugin is most convenient for when you’re just looking into just a few pages.


1000+ keyword ideas based on a single keyword

Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.

when you’re just looking into just a few pages.

Google Analytics

Definitely the most valuable analytics package out there. World-class enterprise grade analytics for free. The first thing you should install.

Google Webmaster Tools

This one isn’t optional folks. You have to install Google Webmaster Tools in order to ‘communicate’ with Google about your site.

Bing Webmaster Tools

Bing’s version of webmaster tools.

Google Adwords Keyword Tool

This is the defacto starting point for your keyword research in SEO. Everything starts here!

SEOBook SEO Tools (These are both free and paid)

Check some of these SEOBook tools out.

SEO Site Tools (Google Chrome Plugin)

This is a great chrome plugin.


This will show you a number of things going on behind-the-scenes with competitor websites. Server information, CMS systems, frameworks, analytics and tracking, javascript libraries, widgets, aggregation functionality, document information and encoding.


Find broken links and errors with Xenu.

SEM Rush (SEM Data and Organic Ranking Information)

Get a better view of the competitive SERP landscape.


See how search engines view your site with Browseo.

Internet Marketing Ninjas On-Page Optimization Analysis

An on-page analysis tool to check internal and external links.

Structured Data Testing Tool (SDTT)

This next tool from Google is a user-friendly way to examine on-page schema code, as well as test schema markups. All you need to do is supply the markup or the website URL, and get Continue.

Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.

Google Analytics

Complete web stats and search insights

In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.

Open Site Explorer

The free version of Open Site Explorer gives you a quick look a full range of link analysis, including a look at the most impactful links coming your way and your most linked-to pages.

Schema Creator

Create custom code so that your reviews, events, organizations, and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try the free WordPress plugin for an even easier implementation.

XML Sitemaps

Build a sitemap

Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Webmaster Tools.

Ahrefs’ Site Explorer and Backlink Checker

Complete overview of your website, pages, and links

A free (and substantial) sampling of what ahrefs offers, the dashboards for referring pages and inbound links are rich and informative.

Which SEO tools are your favorite? Comment and tell others.

1 Comment
  1. Nice… here are almost important tools for website & these are the best choice of webmaster for a website. I also use some best tool among of them which always give best result & helps on various ways.

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