What is Bounce Rate? Best Methods to Decrease Bounce Rate The percentage of visitors to a particular website who navigate away from the site after viewing only one page. Bounce rate is a metric that measures the percentage of people who land on your website, and do completely nothing on the page they entered. So they don’t click on a menu item, a ‘read more’ link, or any other internal links on the page. This means that the Google Analytics server doesn’t receive a trigger from the visitor. A user bounces when there has been no engagement with the landing …
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