What is a Backlink in SEO for Websites and Blogs

What is a Backlink in SEO for Websites and Blogs

Backlinks Backlinks

As a Web Blogger we always hear a term Backlinks in the Blogosphere. In Simple Words we can explain the Backlinks the “When a website gets a link from any other site, then it is called a Backlink.”

In Search Engine Optimization (SEO) Terminology a Backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site.

Backlinks are incoming links to a webpage. When a webpage links to any other page, it’s called a Backlink. In the past, Backlinks were the major metric for the ranking of a webpage. A page with a lot of Backlinks tended to rank higher on all major search engines, including Google.

Link building (alternative spellings include link building and link-building) refers to the process of getting external pages to link to a page on your website. It is one of the many tactics used in search engine optimization (SEO).

Backlinks are the Backbone of the Internet.

They are also officially announced as the Ranking factor in search engine optimization.

By definition link is:

An incoming hyperlink from one web page to another web page.

Links still play vital role for every website as they are considered votes of confidence which other sites give your website.

They are also the only way in which visitors land on your pages – by following hyperlinks from other sources throughout the Web.

So Backlinks are vital to your SEO, site traffic and overall online performance.

The more high quality and relevant links you have to your pages and domain in general, the better rankings and organic traffic you will have.

Every Backlink you acquire increases your overall SEO performance in the SERPs and transfer more of the so-called “link juice” to your pages and domain. Sites with high authority and trust are the ones that occupy the top results in Google.

  • Backlinks are hyperlinks that point back to your website. OR
  • Backlinks are incoming links to a webpage. 

Benefits of Backlinks in SEO for Website and Blogs

“Here are some advantages of Backlinks”

Whenever you comment on a site with your link there or a link to your site is placed on some other domain then there are high chances of you getting the referral traffic (visitors) to your site from there. So Backlinks help you to get the referral traffic which will be perfect for your website.

Create New Relationships

When someone reads good content and sees a Backlink pointing to the source or creator, there is a very good chance that they will click on the link to learn more about who or what is responsible for what they just enjoyed.

This can lead to that individual joining your newsletter or performing some other measurable action on your website. They might connect and follow your social media profiles or they might read your blog and then bookmark it or subscribe to your RSS feed. A simple link can bring a company and consumer together without the aid of search engine rankings.

Long Term Directory & Resource Links

The internet is one big source of data that will continue to grow and always be there to access information from. If you obtain high quality links form reputable directories and other resource websites it can help to drive traffic to your website for years to come.

Updates in Website Metrics:

With the quality Backlinks in your kitty you not only increase the referral traffic but also the growth in the ranking metrics like DA, PA, etc. And this increase in the metrics will definitely be going to work for you.

Improves organic ranking:

Backlinks help in getting better search engine rankings. If any of your content is getting organic links from other sites that content will naturally rank higher with search engines. Your goal should be to create links to individual posts/pages along with your homepage.

Faster indexing of site:

Backlinks help search engine bots to discover links to your site and to crawl your site effectively. Especially for a new website, it is important to get Backlinks as they help in the faster discovery and indexing of your sites.

Referral Traffic:

One of the major benefits of Backlinks is that they help to get referral traffic. Usually, referral traffic is targeted and has a low bounce rate.

Branding & Authority:

With the quality Backlinks, the parameter of your site goes high and what that brings it the authority to your blog. The quality of Backlinks not only bring the authority but it also gives branding to your site. Now how can the authority and branding of your blog helps you, the branding and authority will provide you with some sponsored post from some big brands in your niche. So this brings the opportunity to earn more by just writing a sponsored post on your blog.

Relationship Opportunity:

When your blog is new, you have to find out the authority blogs to publish a guest post but when your blog gets the authority people will contact you to post their guest post on your blog. This will help you some extra money too in case you want a paid guest post to be published on your site. So with the guest post and sponsored post opportunity on your blog, you are open to generate some good relationship with some big brands and fellow bloggers.

Please Note:

Whenever you start to follow a link building strategy, always remember that every Backlink is not a good Backlink. If you create Backlink without any research then sooner or later your site will fall down. So it’s always important to look out for some important factors before creating Backlinks for your site.

Backlink in SEO for Websites and Blogs
Backlink in SEO for Websites and Blogs

Important Useful Things to Follow:

  • Always check the DA of the site, it should be at least 20+ when your site is new once you have a DA of 20+ then take that to 30+ minimum.
  • Do check the TF of the site if the quality of the site is good only then give it a go.
  • Always check the content whether it is genuine and quality content or not.
  • Do check whether the site is penalized by Google or not.
  • Also, check how frequent they are with the article update i.e. do they publish new articles regularly or not.
  • Before going to create a Backlink always check whether the site is getting a good amount of traffic or not.

Things You Should Avoid

  • Quantity does not matter so don’t create huge numbers of Backlinks in a day and then sit back.
  • Don’t create links on a site which is spammy or not with the original content.
  • Don’t create links on unrelated sites e.g. if you have a tech related niche blog then there is no point in creating links from a movies niche blog. Relevancy is necessary in the longer run.
  • Don’t put the links on the site which contain links or content that is banned by Google like porn, hacks and all.
  • Never buy Backlink services from anyone until you check their past history.

Role of Backlink

Actually, a Backlink is a link that backpedals to your site. It is otherwise called an inbound link. In the realm of SEO, Backlinks are the materialistic trifles that show the notoriety and inclination of a website. Google and other search engines give high an incentive to the websites that are enhanced with a decent number of brilliant Backlinks. On the premise of the quality of the Backlinks to a webpage, Google decides its higher or lower position in contrast with different websites that are unmistakable in a search question.

Search engine Google and Backlinks
Search engine Google and Backlinks

Search engine Google and other driving players dependably pressurize the websites to search for and building the regular links. However, it is a simple procedure to control the search engines by getting low quality or false Backlinks and get the higher page ranking. The reason Google has propelled a radical new scope of search calculations. Today, the search creepy crawlies are sufficiently shrewd to distinguish the false, dishonorable and controlling Backlinks to a site and give a sound premise of disheartening and punish these exercises. This is the reason every one of the website admins are reliably searching for the moral and Google endorsed techniques for getting quality Backlinks.

What Makes A Quality Backlink?

  • Quality Backlinks are links that point to your website from another website with higher page expert than your present webpage.
  • Google demonstrates clients (the searcher) the most ideal search results and one way it does this is by ranking destinations by their power.
  • So when you’re hoping to enhance your website’s perceivability, ensure that you associate with pages that have a higher page rank than your webpage.

Some Useful Ways to Get Quality Backlinks

  • Write great articles
  • Use Broken link building strategy
  • Create basis articles
  • Start remarking
  • Submit to web catalogs


User Review
0 (0 votes)

4 thoughts on “What is a Backlink in SEO for Websites and Blogs”

  1. hey Waheguru!

    This has been a great explanation of backlinks. This will help a lot of new comers to the blogging and seo world. Learning more about backlinks is so important as a blogger.

    I highly recommend all blogger to learn more on this and invest in the right SEO education! 😀

    Thank you for sharing!

    Cheers! 🙂

Leave a Comment


This site uses Akismet to reduce spam. Learn how your comment data is processed.

Want Exclusive Blogging Tips?


Signup For Access To Free Blogging Tips, WordPress, Make Money Online Tips & Resources
Give it a try, you can unsubscribe anytime.