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Four Emerging Digital Marketing Trends To Keep On Your Radar


Updates to digital platforms are rapidly changing and updating. Just this year alone, Mark Zuckerberg announced a drastic change to the Facebook algorithm that’s causing waves in the digital marketing industry. That being said, the way consumers digest advertising is always on the rise and can change in an instant. It is no longer enough to stay up to date on the latest trends; it’s time to look forward to what’s next.

Here are a few emerging trends that I expect to heavily impact the world of digital marketing and how we reach consumers.  

Get Ready To Consume In Virtual And Augmented Worlds

Virtual reality will be the most transformative technological advancement of our generation. How will your agency be prepared?

Social media platforms have already started to adopt VR/AR into their algorithms. Facebook and Google Cardboard offer 360-video publishing. And most notably, Snapchat offers users the ability to project their virtual self into the real world in the form of an animated, 3-D bitmoji.

It’s only a matter of time before technology evolves and brands figure out how to take advantage of these advancements. IKEA and McDonald’s are one step ahead. IKEA came out with a virtual shopping application that lets you preview furniture in your own home before buying it. And McDonald’s was the first brand to sponsor a bitmoji. In the experience, your bitmoji projects itself onto your forward surroundings and steals your McCafe coffee. Isn’t this what advertisers have been striving for — to come up with an ad campaign that ultimately becomes a memorable experience for the consumer?

Don’t worry, it’s not all about the bitmojis. Snapchat has a bigger plan for the AR world: Spectacles, which are smart glasses that boast the motto: “Capture the moment — without taking you out of it.” Although original sales didn’t hit the mark, Snapchat is currently working on the second version.

Virtual and augmented reality is slowly, or should I say quickly, seeping into people’s everyday lives. When I think about virtual reality, I imagine those conversations where people say, “In 20 years everyone will have flying cars.” Unrealistic, right? Well, the future of VR/AR is right around the corner. Flying cars? Not so much, but that’s another conversation.  


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