What is the Difference Among SEO and SEM?
What is the Difference Among SEO and SEM? The simplest way to explain the difference between SEO and SEM is to define our terminology. Let’s begin with basic definitions, and we’ll go into more detail afterwards about how each works. SEO stands for Search Engine Optimization. This refers to optimizing the information on a website so it ranks higher on search engines, including Google, Yahoo, and Bing. SEM stands for Search Engine Marketing. SEM does include SEO, but also utilizes targeted paid search, popularly known as Pay-Per-Click (PPC) advertising. Both SEO and SEM are critical parts of an overall digital …
