Enter your estimated earnings and pageviews below to instantly calculate your Page RPM — no spreadsheet, no manual math.
Page RPM (Revenue Per Mille) tells you how much you’re earning for every 1,000 pageviews — it’s the single most useful number for comparing performance across different periods or against other sites, since raw earnings alone don’t account for traffic differences.
So if you earned $45.20 from 61,400 pageviews, your RPM is ($45.20 ÷ 61,400) × 1,000 = roughly $0.74. That number on its own doesn’t mean much — what matters is tracking whether it’s trending up or down over time, and comparing it against typical ranges for your niche.
This varies enormously by niche, country mix of your traffic, and device type, so treat any single benchmark with caution. As a rough frame of reference, general-interest blogs often see RPMs in the low single dollars, while high-commercial-intent niches like finance or insurance can run significantly higher. New sites, and sites with a lot of traffic from lower-CPC regions, tend to sit on the lower end regardless of content quality — that’s a traffic-source factor, not necessarily a content problem.
No — CPM is what advertisers pay per 1,000 ad impressions, while RPM is your actual revenue per 1,000 pageviews, which accounts for how many ads you’re actually showing and how many of those impressions convert to clicks or views. A page with multiple ad units can have an RPM higher than any single ad’s CPM.
More traffic doesn’t always mean more valuable traffic. If the new visitors are coming from a lower-paying region, a different device type, or a less commercially relevant referral source, your total earnings can grow while your RPM falls, since RPM is a rate, not a total.
No. The calculation runs entirely in your browser — nothing you enter is saved, logged, or sent anywhere.